Cleaning Business Guide

# Website

Having a web site is like having a digital office. If you have a cleaning business and do not have a web site you will definitely grow at a slower pace. Most business know they should have one but put very little effort in making it work for them. Your web site can help bring in new leads and help recruit new employees. It can also be the hub to help manage your business.

# Domain Name

Your domain name is how internet users will find you. For example www.yourcompany.com. You will need to register it with a company like Google Domains or GoDaddy. I prefer Google Domains. Owning a domain name bought from Google has some advantages when using some of their products and platforms. The cost for a domain name is about $12 per year. Most platforms give a discount for buying several years upfront.

When registering your domain try to use .com instead of some of the newer choices. The .com extension is more common and easier for people to remember.

# Web Site Design

Web design should be a strategic task. Your goal as a cleaning business is to make it generate leads.

Web site features for a janitorial web site:

  1. Mobile
  2. Phone number is visible on the front page
  3. Can offer the visitor something in exchange for their email.
  4. Phone number can be dialed on mobile version
  5. Has been optimized so it can be found by search engines

If you are not good at design you may find it hard to wrap your head around designing the site yourself. However their are tools and web sites that can help.

# Web Site Builders

There are web design sites such as Wix that will allow you to build a web site on your own. This is a good option. They have templates to get you started. Look at other service sites and janitorial sites for ideas.

Pros

  1. Can get a web site done quickly
  2. Not expensive
  3. Has many features needed for a good web site
  4. Has templates to start from
  5. Can make changes yourself

Cons

  1. Has limitations in customization of web site features
  2. Can still be challenging to build for non-technical people

# Web Designers

If you have no desire to deal with building a web site and have some money set a side you can get a designer to build the web site with all the customizations you need.

Pros

  1. No limitation on customization of the web site.
  2. Designer can optimize the web site to rank higher in Google

Con

  1. Can become expensive
  2. You may have to pay the designer each time you need to make changes

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