Getting Leads

Cleaning is a billion dollar industry. The question is how do you get a piece or a nice size piece of that revenue. The answer is not cut and dry. There are may factors that go into it. The key is marketing. Marketing is the key to having leads coming in on a regular basis.

What is Marketing

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

When marketing you cleaning company your first goal is determine how to reach your potential clients. You will need several avenues to be effective.

Direct Marketing

Direct marketing is a form of advertising that allows businesses and organizations to communicate directly with customers through a variety of media, such as phone calls, text messages, emails, flyers, postcards, and targeted online ads.

For direct marketing to work you will have to develop a marketing campaign. This means having a strategy and plan to use various methods of direct marketing.

In the janitorial industry direct marketing is the most effective way to generate a steady amount of leads. You will need to use more than one method to maximize your efforts. You will need to develop a plan and have a budget to spend on marketing each month.

Methods of Generating Leads

Flyers

To get going fast and with little money flyers are a good option. Flyers require you to hand deliver them to potential clients. If you use them they should be very professional with your logo. One of the benefits of this method is it strengthens your sales skills. You will be in front of clients presenting your service as you give them a flyer and also a business card. You also get an eye view of the business and how you can service them.

Emails

Sending emails are a very effective method of getting leads. You can use a email list service like Data Axle USA to get targeted emails to contact. You can use other services like MailRush to send the emails to your list. The benefits of a good list is that you are usually sending emails to a business owner or person that can make decisions.

Phone Calls

Janitorial franchise companies use calls as there number one source of getting business. The main reason they choose this method is that they have a massive amount of cleaning contracts to get the franchise owners. Also it quickly qualifies or disqualifies that business as a potential client. When calling the potential clients your goal is to get an appointment to give them a free proposal. Setting up appointments requires dedicated time each day to to call businesses in the service area you want to do business. You do not need a script. You just need to know what your goal is. Over time you will develop a script that works for you. Don't get caught up on trying to find a script. Just learn how to convince the person on the phone to set up an appointment or let you speak to the person who has the authority to.

Postcard Advertisement

Another inexpensive method is mailing postcard style advertisements. It requires a mailing list and a professionally designed post card. Post cards are not expensive to print or mail. Services like floor care, disinfectant service or carpet cleaning can be the highlight on the card. The goal of the post card is to reach a large amount of businesses to generate leads and make them aware of your presence.

Targeted Online Ads

The best way to get leads that are qualified and ready to purchase is through online ads. They require building ad campaigns on Google, Yahoo or Bing. Your goal is to target businesses that are searching for janitorial services. You will need to learn how the platforms work in order to be effective. Your ad will lead to your web site or landing page. Your web site or landing page will have to be correctly designed to convince the visitor to take action by calling you or giving you their email address.

Google ads are the number one choice for most businesses. You can learn how to set up ads by taking a Udemy course called Ultimate Google Ads Training.