# Branding
Note
Take this section on branding is very important to the success of you janitorial business
Lets start by defining what branding is.
Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.
There is a reason why janitorial franchisee companies out sell the small janitorial contractors. Its because of their branding. It is a sign of professionalism and trust. Many janitorial businesses do not take branding seriously. It is arguably one of your businesses biggest asset.
Key factors of why you should establish your brand
- It gives your business an identity
- It makes your business memorable
- It can be the deciding factor for a client to choose your bid
- It brings you employees pride that they work for a professional janitorial company.
Where your branding should appear
- Web Site
- Social Media
- Business Cards
- Print Materials
- Ads
- Uniforms
# Business Name
The name you choose can also help or hurt you. Think about some companies that have silly names or names that do not seem like they go with the service or product. You tend to not take that company seriously. When you choose the name picture it in a logo and on marketing materials. Say it out loud. If it sounds professional then its good to go. Also try to avoid long business names. Shorter names are easier to remember.
You will need to search your states web site to see if your business name is available. I would also search Google Domains to see if the web site domain is available for your chosen business name. You don't want to name your company the same as another janitorial company.
# Business Logo
Your business logo is the start of your branding. It is your identifiable mark. Much thought should be put into your logo. Look at other logos to get ideas. Then look at other janitorial logos so you can design better logos then your competitors. Also so you don't have the same building logo that is typically seen. If you are not a logo designer or have design skills, you should hire a logo design professional. Logo design companies will be able to supply you with several formats of your logo so you will be able to import it on your marketing materials and web site. You can also change colors with little effort.